News Corp going regional, kinda..

Rupert Murdoch - World Economic Forum Annual M...
Image by World Economic Forum via Flickr

With the news that Murdoch is going hyper-local by buying a second Brooklyn paper, is this a sign of what’s to come for a longer-term strategy? Regional and localized papers aren’t hurting nearly as bad as other media entities. A regional ad network, perhaps? Without doing any research, has News Corp been buying smaller papers in any other markets? Curius to see if this is a test market of sorts in his own backyard…

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